POSADA HERNÁNDEZ, Julián; ACOSTA TORRES, Mónica; LOAIZA POLO, Santiago. The Positioning of the UTN brand from the perception of internal and external audiences. Revista Ecos de la Academia, [S. l.], v. 8, n. 16, p. 9–25, 2023. DOI: 10.53358/ecosacademia.v8i16.769. Disponível em: https://revistasojs.utn.edu.ec/index.php/ecosacademia/article/view/769. Acesso em: 13 aug. 2026.