Incidencia de los medios de comunicación, redes sociales y fake news durante las manifestaciones sociales de octubre 2019 en Ecuador

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Ana Larrea Ayala
Joely Avellaneda Galarza
Antonella Chamorro Loyo
Milena Guerrero Pasquel
Emily Mestanza Yépez
Andy Steve Cadena

Abstract

The national strike of October 2019 in Ecuador showed a scenario of social unrest, violence, protests, clashes between rioters, carriers and the indigenous movement against the government's decision to eliminate gasoline subsidies. In this article, information, data, news and interviews published by the media such as Teleamazonas, a private traditional mass media, and Wambra, a community digital media, were compiled with the aim of make an exhaustive analysis of the communication diffused and the role played by the media during the 11 days of protest. Through the research techniques of news content analysis, in addition to interviews with specialists in journalism and digital communication, it was possible to determine that most of the hypotheses were true because they were focus on highlighting the diffusion of biased and unobjective news from both media, because to a large extent or to a low degree they assumed a biased position regarding the event. In addition to the quantitative and qualitative analysis of the type of sources used, scope, level of objectivity and persuasion. Also, a brief inquiry was made about the influence of social networks and the spread of fake news in the collective thought of society.

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How to Cite
Larrea Ayala, A., Avellaneda Galarza, J. ., Chamorro Loyo, A. ., Guerrero Pasquel, M. ., Mestanza Yépez, E. ., & Cadena, A. S. . (2023). Incidencia de los medios de comunicación, redes sociales y fake news durante las manifestaciones sociales de octubre 2019 en Ecuador. Revista Ecos De La Academia, 8(16), 41–57. https://doi.org/10.53358/ecosacademia.v8i16.791
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Artículos
Author Biography

Ana Larrea Ayala, Universidad Técnica del Norte

Candidata a Doctora en Comunicación en el Programa Interuniversitario de Doctorado en Comunicación de las Universidades de Sevilla, Málaga, Huelva y Cádiz, en la línea de investigación Publicidad, Marketing y Relaciones Públicas. Máster en Comunicación y Educación Audiovisual (Universidad Internacional de Andalucía España). En la actualidad se desempeña como docente titular en las carreras de Comunicación y Publicidad en Universidad Técnica del Norte Ibarra-Ecuador. Directora de proyectos de investigación, sus publicaciones se enfocan en temáticas de Comunicación Comercial y Educomunicación. 

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