Español Español
Article Sidebar
Main Article Content
Abstract
This research aims to analyze the relationship and interaction of supply and demand, of the professional services that are published in Facebook groups, aimed at graphic designers and visual communicators in Ecuador. The methodology used was based on qualitative ethnographic protocols, through observation and insertion in virtual communities. Key piece was the analysis of content dimensions and type of offer. The results obtained show that the labor market is inclined towards the search for independent professionals who can and know how to work by project or product in a given time. One of the conclusions that stand out in the study is that the graphic design sector must adapt more and more towards a new environment where unconventional professional relationships predominate, placing emphasis on the portfolio of services and consolidating as integral advisors in visual communication.
Downloads
Article Details
Section
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish in Ecos de la Academia retain copyright over their articles and grant Editorial UTN, through the journal, a non-exclusive, free-of-charge, worldwide licence for the publication, distribution, preservation, and dissemination of their articles in all formats and digital media.
The contents published by the journal are distributed under the Creative Commons Attribution 4.0 International (CC BY 4.0) licence: https://creativecommons.org/licenses/by/4.0/
This licence allows users to copy, redistribute, remix, transform, and build upon the material in any medium or format, including for commercial purposes, provided that appropriate credit is given to the authors, Ecos de la Academia is cited, a link to the licence is included, and any changes made are indicated.
No legal terms or technological measures may be applied that restrict the uses permitted by the licence. This licence does not replace other rights that may apply, such as privacy, publicity, image, or moral rights.